They may not quite have dipped into impulse buy territory just yet, but e-readers are definitely getting cheaper, as evidenced by Sony's $169 Pocket Reader, Kobo's $149 eReader and, now, Paradigm Shift's $130 EER-051D. Despite appearances above, this one supposedly has a 5-inch color screen, and packs an FM tuner along with the usual MP3 support, plus a photo viewer, 2GB of internal memory, an SD card slot for expansion, and support for most popular e-book formats (including DRM-enabled ePub books). As you might have surmised from its nondescript appearance and model name, Paradigm Shift is also pitching these at OEMs looking to do a quick rebadge job, but it will apparently be available in the US in its current form through Delstar Wholesale Electronics as soon as next month.